Zuckerberg's Instagram team has developed sophisticated tools that are used to improve the quality of your video clips. But what's the reason for choosing this ahead of other platforms like YouTube, TikTok, and Vimeo? Well, for me quality output is the only reason for this. It's seen as a means of social media marketing. Instagram videos are one of the most popular marketing strategies used by brands and marketers to sell their goods, products, or services online.